You must have wondered how colours can affect mood?
Colour psychology is a part of psychology that studies the emotions and reactions of observers to certain colours.
People react differently to colours, they experience them differently.
And have all kinds of emotions and reactions, even if they themselves are sometimes unaware of them.
People have seen how much colours actually affect attention, productivity, emotion and reaction.
Given this, they began to study the field increasingly.
Of course for the purpose of marketing, advertising and sales improvement in general, in order to obtain material benefits.
Ingenious, isn’t it?
In this blog, we will be based on how colours can affect mood.
So, psychological studies of how colour therapy affects a person.
Colour psychology as therapy
Some of the ancient cultures, including Egyptian and Chinese, practised chromotherapy, that is, they used dyes for healing purposes. Chromotherapy is still sometimes used today as a holistic or alternative treatment.
Red is powerful and has the longest wavelength of the light spectrum.
It stimulates strong emotional reactions. It captures attention very quickly.
She is conspicuous. Seeing red can increase your heart rate and speed up your breathing.
They associate it with love, warmth and comfort.
Yellow is the hardest colour for the human eye that the brain needs to decipher.
Too much yellow has been shown to cause nausea and headaches.
Exposure to yellow can increase energy.
It has been noticed to increase concentration and is therefore often used on notebooks.
It can be negative for a person, especially anxious and depressed people.
White is the colour of the total reflection of the light spectrum.
It is considered clean and sterile so it is a popular colour in the medical profession where sterility is of the utmost importance.
Brown is strongly evolutionarily related to our brain because it suggests that food is edible or ripe. It has strong connections to nature and the earth, like green, and is considered the second favourite colour among men, after blue.
Blue is considered a soothing colour. It can also create a state of depression because a lot of blue is cold and sad.
Blue is one of the most popular colours. She is least attractive when it comes to diet.
Blue rarely occurs naturally in food, except in some species.
Also, the appearance of blue in food is regularly a sign that food is spoiled.
Blue also lowers heart rate and body temperature.
Black is the colour of authority and power. In design, black leaves an impression of sophistication, mystery and elegance.
It is a non-colour, which absorbs the entire spectrum, that is, it does not reflect any part of the spectrum, which is why we experience it as dark.
Gray is associated with creativity and inspiration.
In design, it is used as an ideal base for the elements we want to highlight.
It is complementary to orange and this combination is one of the most successful, leaving the impression of exclusivity.
This colour rarely occurs in nature. It has the shortest wavelength in the light spectrum.
It encourages meditation and deep thinking in those who see it.
As it is rarely found in nature, it has historically become a symbol of wealth and power.
The colour located in the middle of the light spectrum is popular in hospitals because it creates an environment for upbringing and health.
It is mostly connected with nature. Many symbols and logos have green as their primary colour.
The lightest eye colour creates a calming effect, so it is often used in interior design.
It calms and improves a person’s ability to read speed, and encourages the same.